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Chinese digital marketing: Baidu analytics vs. Google analytics (Part 1)

Chinese digital marketing: Baidu analytics vs. Google analytics (Part 1)

If you are having Chinese website, you should add Baidu analytics in your Chinese website.

Baidu analytics is a good complement to Google analytics because there are features that Google analytics don’t have such as Baidu heatmap, Chinese provinces etc.

 Baidu heatmap in  Baidu analytics 

Provinces section in  Baidu analytics 

And if you are running a Baidu SEM campaign,  Baidu analytics are better at tracking the traffic, event conversion and goals than Google analytics as naturally Google analytics will aggregate the organic traffic and paid Baidu campaign.

It is also important to set up event tracking in Baidu analytics to accurately measure events happened in the Chinese website. Setting up event tracking enables you to track what tabs, and buttons, pages, navigation, content etc are more popular among Chinese visitors etc.

Baidu Event tracking

Need help for setting up Baidu analytics for your Chinese website or need a more sophisticated tracking solutions for your Chinese site? Feel free to contact us at contact@reddigitalchina.com

Sarah Yam

Sarah Yam

Co-founder at Red Digital China
As a co-founder of Red Digital China, a Chinese digital marketing agency. Her specialties include Baidu SEO, PPC, Chinese social media and content marketing strategy, Chinese website development, Chinese copywriting, and Chinese design.Her key team includes CTO who specializes in web, mobile development, machine learning and data analysis.

Over the past eight years, Sarah has led and executed successful digital campaigns for a range of international and local companies in China, Hong Kong and internationally, including: Hong Kong Ocean Park, agnes b, Volkswagen, Premium Tax Free – Watches of Switzerland and Damiani. She has worked with property, travel and hospitality, luxury and fashion clients. As a native Chinese speaker fluent in Mandarin, Cantonese and English, Sarah is also a popular Chinese lifestyle, fashion and travel blogger.

During the day, she was working for Red Digital China, during the night, she expands her interest in creating story-telling content, design, drawing etc.
Sarah Yam

Sarah Yam

As a co-founder of Red Digital China, a Chinese digital marketing agency. Her specialties include Baidu SEO, PPC, Chinese social media and content marketing strategy, Chinese website development, Chinese copywriting, and Chinese design. Her key team includes CTO who specializes in web, mobile development, machine learning and data analysis. Over the past eight years, Sarah has led and executed successful digital campaigns for a range of international and local companies in China, Hong Kong and internationally, including: Hong Kong Ocean Park, agnes b, Volkswagen, Premium Tax Free – Watches of Switzerland and Damiani. She has worked with property, travel and hospitality, luxury and fashion clients. As a native Chinese speaker fluent in Mandarin, Cantonese and English, Sarah is also a popular Chinese lifestyle, fashion and travel blogger. During the day, she was working for Red Digital China, during the night, she expands her interest in creating story-telling content, design, drawing etc.

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