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Are you ignoring design sprint? Don’t miss it!

Are you ignoring design sprint? Don’t miss it!

I got to know about design sprint last year in 2017, to my mind it was a very intriguing concept that I want to learn how it would help my business and clients’ business.

Amidst the new resolution at the beginning of 2018, in 2018 April, I decided to enroll the Design sprint online course in Udacity and learned it at night when there is absent of people, distractions and all the things happening around me.

The thing I like learning online course from Udacity is that the compulsory online exercises force me to get into the real practice and learn a new concept by experience and doing it with my own hand.

But since the exercise set by the course is not the real problem that I encounter so somehow the impression of learning doesn’t really stick much into my head as if I solve the real business or personal problem that I encountered.

I really liked this short-cut innovation!

After completing the online course, there is a HUGE temptation to get the problem solved immediately. There is a HUGE temptation jumping on setting up a newsprint question and then immediately doing the design work. And then I realized I am wrong after someone found out what I was attempting to try.

So I decided to take a step back to see what others have learned and done, as well as opening up my mind in this stage.

I wanted to learn about what other business and classmates’ takeaways on any insights on their learning process of using design sprint and to actually apply into the real business scenario. So apart from trying to stick the online course all the time, I decided to take a pick to learn from others from Google search!

Similar to the inventor of Design sprint, Jake Knapp, who shared in the medium that he learned best from putting his thoughts into writing, I decided to also put my learning journey into writing and hoping to connect with more like-minded people to share experiences and learn from each other!

Below are some of my learning takeaways from my initial learning and discovery:

The Three Questions You Must Ask When Running a Design Sprint

https://sprintstories.com/the-three-questions-you-must-ask-when-running-a-design-sprint-c15f76778d6d

Before trying to solve the problem, the first step is to really ask yourself on whether you know the problem and what you don’t know? So it is very important to gain a full understanding of the subject matter before rushing into a solution.

What I liked this article is that it said writing a sprint brief really help, the goal of the sprint, the intended output and what you already know the topic/what you don’t know.

How Google has used design sprint to solve its organization problem

https://designsprintkit.withgoogle.com/case-studies/google-improves-the-hiring-process/

Upon reading this article, I found out that this insight struck me most “The process sprint was not run to create and test immediate solutions.” Also, it is a great process to build cohesion and consensus that gathers the team from a different department, client, stakeholders to trust the process of allowing them to dig out more about the problem (what they know, what they don’t) and finger a way to solve the problem for the business.

How headspace explored new audiences

https://designsprintkit.withgoogle.com/case-studies/headspace-explores-a-new-audience/

Upon learning more about this Design sprint case study, I learned that it is very important to put an open-ended question when framing the design sprint question. In the case of a mediation app headspace, which wanted to step into the new-targeted segment territory, they also put “Is this viable” at the end of the question.

Also, while there is a necessity for a set plan it is also good to maintain an opened minded to improvise and while agree that important ideas came up that required more time.

In the end, while the design sprint is amazing, it is also important to recognize that what design sprint can do and can’t do.

The design Sprint was not designed to help you create your new artistic comic, novel, stories and any artistic and creative design and writing. But design sprint provides a testable process and framework allowing to be entrepreneurs, companies to find out the problems that they can answer from their business in below scenario:

· Is it viable to launch the existing product into new-targeted audiences categories?

· Develop necessary functions in a software to solve existing business problem internally — for example, a better hiring tool etc.

Writing helps me think, and this is why I wrote my design sprint learning experience in medium to share my learning experience, and I am hoping to learn from anyone who is in this sphere. I am going to share my design sprint learning experience in part 2 next ….

 

About Red Digital

Red Digital is a digital consultancy who act like a digital Lab by utilizing data to fill in digital marketing strategies for the Greater China market. We help clients and partners to get better results for sales and marketing for the Greater China market by advising, comparing and offering the most efficient digital marketing solution supported by technology. Contact us at contact@reddigitalchina.com 

www.reddigitalchina.com

Sarah Yam

Sarah Yam

Co-founder at Red Digital China
As a co-founder of Red Digital China, a Chinese digital marketing agency. Her specialties include Baidu SEO, PPC, Chinese social media and content marketing strategy, Chinese website development, Chinese copywriting, and Chinese design.Her key team includes CTO who specializes in web, mobile development, machine learning and data analysis.

Over the past eight years, Sarah has led and executed successful digital campaigns for a range of international and local companies in China, Hong Kong and internationally, including: Hong Kong Ocean Park, agnes b, Volkswagen, Premium Tax Free – Watches of Switzerland and Damiani. She has worked with property, travel and hospitality, luxury and fashion clients. As a native Chinese speaker fluent in Mandarin, Cantonese and English, Sarah is also a popular Chinese lifestyle, fashion and travel blogger.

During the day, she was working for Red Digital China, during the night, she expands her interest in creating story-telling content, design, drawing etc.
Sarah Yam

Sarah Yam

As a co-founder of Red Digital China, a Chinese digital marketing agency. Her specialties include Baidu SEO, PPC, Chinese social media and content marketing strategy, Chinese website development, Chinese copywriting, and Chinese design. Her key team includes CTO who specializes in web, mobile development, machine learning and data analysis. Over the past eight years, Sarah has led and executed successful digital campaigns for a range of international and local companies in China, Hong Kong and internationally, including: Hong Kong Ocean Park, agnes b, Volkswagen, Premium Tax Free – Watches of Switzerland and Damiani. She has worked with property, travel and hospitality, luxury and fashion clients. As a native Chinese speaker fluent in Mandarin, Cantonese and English, Sarah is also a popular Chinese lifestyle, fashion and travel blogger. During the day, she was working for Red Digital China, during the night, she expands her interest in creating story-telling content, design, drawing etc.

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