Since I was young, I had been watching Japanese cartoon and using Japanese household products bought by my mom. When I hear Chinese customers have spent more than RMB6 billion in Japan during Chinese New Year 2015, I wasn’t that surprised.
Here are some reasons why Chinese like to visit Japan and buy their product:
- Japanese currency value in 2015 has depreciated compared to 2014
- Japanese government has expand “Free tax” policy in October 2014 – Foreign Marketing to Chinese touristChinese tourist marketingcustomers purchasing Japanese skincare, food, drinks, medicines, electronic appliances, clothing, accessories over certain value can enjoy free tax
- Japanese government has loosen the requirements for Chinese customers to get tourist visa
- Thanks to the decreasing oil cost, the flight cost to Japan was lower than before
- Japan is closer to Greater China region (compared to UK, Europe and USA), so the flight cost is relatively cheaper and it takes less time to travel
- Japanese goods, especially household products was commonly recognized as high quality products among Chinese, the size of Japanese household product is smaller than European and USA one, which fits better for Chinese living space.
- Imported foreign products yield high import tax that makes it more expensive if you buy them in foreign countries
- “Travel for shopping” has been a popular activities and trend for leisure
- Japan and China has some commonality in Asian culture
I have sum up some of the reasons that explain the phenomenon why Chinese consumers has spent more than 60 million in Japan during 2015 Chinese new year.
So what does the popular products that Chinese tourists buy?
- Luxury watches
- Household products such as rice cooker, knife, toilet appliance etc.
- Baby milk powder
- Skincare and cosmetic
- Electronic goods and tablets
Chinese counter in shopping mall is getting more popular – union pay available, mandarin speaking sales representative, as well as chinese language in-store display etc.
According to c-trip (the largest online and mobile platform to book flight, hotel and travel package in China) official figure, the top 10 destinations that Chinese customers has spent the most (from top to bottom) during Chinese New Year 2015:
Half of the residents travelled the above counties through joining travel agency while the remaining half joined arranged the trip by themselves.
To stimulate local economy, Japanese government is gearing up to attract more Chinese shoppers to strengthen their local economy by attracting more Chinese shoppers to spend. In this era, we are not only competing within our region, we also competes with other competing regions and countries.
It is important to react quickly to capture opportunities before the competitors are grabbing them.
To all brand owners who want to grow their brand in China – What are you still waiting for?
Co-founder of Red Digital China
Over the past eight years, Sarah has led and executed successful digital campaigns for a range of international and local companies in China, Hong Kong and internationally, including: Hong Kong Ocean Park, agnes b, Volkswagen, Premium Tax Free – Watches of Switzerland and Damiani. She has worked with property, travel and hospitality, luxury and fashion clients. As a native Chinese speaker fluent in Mandarin, Cantonese and English, Sarah is also a popular Chinese lifestyle, fashion and travel blogger.
During the day, she was working for Red Digital China, during the night, she expands her interest in creating story-telling content, design, drawing etc.