Thanks to more than 1.379 billion, China outbound travel is peaking and will be continue to grow in the coming 5-10 years.
Travel is a buzzword and trend nowadays. Who doesn’t want to skip work and travel? No one, no one, does like to travel.
As a Chinese travel blogger, whenever I arrive to a new country, I am always curious to observe and see the demographics of the tourists. I usually observed if they are group Chinese tours or independent tourists? What do they do? and Why? Usually, older Chinese tourists have a higher tendency to join group tour as they want to go with their “same age peers” which has less gender gap and enjoy the “dance and fun” together. While the Chinese 80s and 90s like the freedom and go where-ever, however, and whenever they want, so they tend to do independent travel.
According to an article from iResearch, it said that that outbound travel tourists had higher consumption compared with short-distance travellers and domestic travel tourists in 2017 due to the high expenditure on overseas shopping and high transportation & accommodation expense. Meanwhile, Qunar has a larger share of users who expend more than 20,000 Yuan for their trips compared with other travellers, which indicates the consumption level of Qunar users.
I found this article very inspiring and useful for those who worked in the travel, hospitality and tourism industry.
Research data show that Qunar users usually consider different factors when choosing flights and hotels. When choosing flights, they usually pay more attention to price (64.8%) and safety (50.6%), and when it comes to hotel booking, users pay more attention to location (65.0%), price (64.7%) and room condition (64.1%).
According to the data, 68.7% of Qunar users purchase local specialties and 56.9% of them buy souvenirs when travelling. On outbound trip, 23.7% of the users like to go to tax-free stores and 22.4% choose local shopping malls for shopping.
Red Digital China has experienced in serving the tourism industry, if you need us help to attract Chinese tourists, please drop us a contact here!
Over the past eight years, Sarah has led and executed successful digital campaigns for a range of international and local companies in China, Hong Kong and internationally, including: Hong Kong Ocean Park, agnes b, Volkswagen, Premium Tax Free – Watches of Switzerland and Damiani. She has worked with property, travel and hospitality, luxury and fashion clients. As a native Chinese speaker fluent in Mandarin, Cantonese and English, Sarah is also a popular Chinese lifestyle, fashion and travel blogger.
During the day, she was working for Red Digital China, during the night, she expands her interest in creating story-telling content, design, drawing etc.
Latest posts by Sarah Yam (see all)
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