Acquiring Business To Business B2B customers

B2B marketing tips in China, possible ways of marketing include Content Marketing, Paid Search on Baidu, Display Ads, etc. But many may not know the exact methods to boost ConversationRates of their marketing campaigns.

To appeal to your business customers, you first have to think about three questions:

Who are your customers? What are their needs? How do your capabilities address their needs?

You can then take reference from business customers’ needs funnel (as attached), which shows that content, official account, and offline social circles are the most needed services by them. By leveraging on your potential customers’ needs, you will be able to implement precise marketing campaigns that help convert them.