Overview of China Internet Ecosystem
How China Internet ecosystem and landscape is different from the West? We are going to train you to understand the current landscape of China Internet ecosystem and landscape.
Data driven digital marketing academy for Chinese market
who is this academy for?
Business corporate
assigned to enter China market without any experience
Marketing manager
assigned to enter China market without any experience
Entrepreneur
interested in Greater China market but has no prior experience
International consultant
want to offer advice to their clients on China market entry
What does the academy include?
Use data to fill digital marketing strategies
What data you should collect to fill in your Chinese digital marketing strategies? We reveal the methods, the sources where you can collect the intelligent to help you make better decisions and pave the right direction.
Chinese search marketing
We help you understand China search engine channels, how it is different from western search engines, and how to create Chinese search engine marketing strategies and execution: search engine optimization (SEO) & paid search marketing (SEM)
Chinese social media marketing
Chinese social media is a powerful channels to reach Chinese consumers. In this course, you learn more about the main Chinese social media platforms, how to manage your social media presence, and how to create effective content for each platform.
Chinese KOL marketing
Finding the right Chinese KOL is a valuable collaborator for brands. This module is going to reveal step by step approach that help you find the right Chinese KOL, what loophole you should avoid and case studies for your learning.
Chinese lead generation
We are also going to teach you how to verify the leads (fake or real leads, and quality of leads) via CRM platforms, lead generation software etc. Common questions. Latest trend on China lead generation case studies and practices will be also shared in this module.
Chinese content marketing
You will learn how to plan your Chinese content marketing strategy, how to generate content ideas that targets the right set of audiences, how set up Chinese content calendar, Chinese content marketing examples, tips and tracks and how to measure its impact.
Track chinese digital marketing campaign
We are going to layout out examples of business scenario where you can set proper tracking that fits your objectives in different stages of Chinese market entry and growth with your digital marketing team (whether they are internal or external).
Calculate digital marketing ROI
We help marketers, business executives and entrepreneurs to lay out some methods and examples where you can collect these evidences and compile stories and demonstration to proof to your stakeholders with the steps you and your team can do.
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