The China government encourages the acceleration of digital transformation and the adaptation of Metaverse in their own way. Chinese brands have been aggressively launching "Digital collectibles" to attract Chinese Generation Z. This module list out case studies in which Chinese brands had successfully launched digital collectible to attract Chinese Gen Z as the next big consumption.
How China Internet ecosystem and landscape is different from the West? We are going to train you to understand the current landscape of China Internet ecosystem and landscape.
What data you should collect to fill in your Chinese digital marketing strategies? We reveal the methods, the sources where you can collect the intelligent to help you make better decisions and pave the right direction.
We help you understand China search engine channels, how it is different from western search engines, and how to create Chinese search engine marketing strategies and execution: search engine optimization (SEO) & paid search marketing (SEM)
Chinese social media is powerful channels to reach Chinese consumers. In this course, you learn more about the main Chinese social media platforms, how to manage your social media presence, and how to create effective content for each platform.
Finding the right Chinese KOL is a valuable collaborator for brands. This module is going to reveal step by step approach that helps you find the right Chinese KOL, what loophole you should avoid and case studies for your learning.
We are also going to teach you how to verify the leads (fake or real leads, and quality of leads) via CRM platforms, lead generation software etc. Common questions. Latest trend on China lead generation case studies and practices will be also shared in this module.
You will learn how to plan your Chinese content marketing strategy, how to generate content ideas that target the right set of audiences, how to set up Chinese content calendar, Chinese content marketing examples, tips and tracks and how to measure its impact.
We are going to layout out examples of business scenarios where you can set proper tracking that fits your objectives in different stages of Chinese market entry and growth with your digital marketing team (whether they are internal or external).
We help marketers, business executives, and entrepreneurs to layout methods and examples where you can collect data and evidence to compile stories to present business cases and performance proof to stakeholders.
Explaining the concept and importance of WeChat CRM and how to solve the common problems which brands and companies don't own any Chinese customers database and not knowing who they are, where they are, what they want etc
Learning what WeChat mini program is all about and how to design and build a WeChat mini program for your company or yourself, no matter it is what you want to sell physical or virtual good to China, it is no longer as difficult as before.
There are tones of MarTech optimization, tracking, data analytics software, and integration tool that digital marketers and we train companies on choosing the right MarTech software and develop a strategy and solution around it and generate positive and measurable outcome from it.
