AI Marketing in the digital era
November 6th, 2019
What AI Marketing is, and why it is important.
What is AI marketing and why is it important? Read on for an answer from Red digital lab!
AI marketing is a form of marketing based on Artificial Intelligence AI, including the use of machine learning, Natural Language Processing, and Knowledge Mapping.
There are four steps in the cycle of Artificial Intelligence Marketing: Data Collection, Data Cleaning, DataAnalysis, and Data Activation.
But why is AI marketing important? Put it simply, AI marketing helps improve the efficiency and cost-effectiveness of your online marketing campaigns. For example, in search advertising, AI can identify users’ searches on search engines like Baidu, and provide relevant ads from the content library to cater to User Interest.
