Chinese SEM Marketing Strategy: Baidu Search oCPC in China
January 22nd, 2020
Baidu Search oCPC is an artificial intelligent model which automatically estimates the conversion rate of each link in real time, and bids on the CPC based on the competitive environment.
Chinese SEM Marketing Strategy: Baidu Search oCPC in China
Baidu Search oCPC is an artificially intelligent model which automatically estimates the conversion rate of each link in real-time, and bids on CPC based on the competitive environment. This can help advertisers to have more accurate control of conversion costs and improve the effectiveness of advertising.
What industries are suitable for Baidu oCPC? We suggest industries such as APP, finance, gaming who have sufficient ads budget to deploy Baidu oCPC ads so that the ads can get enough display and traffic. Also, sufficient volume is needed to have sufficient clicks to accumulate conversion data as quickly as possible.
In the initial stage, the manual method is used to subdivide your plan corresponding to different target groups. In the later stage, if the click-through rate and conversion rate are stable, you can gradually increase the volume and bidding price under an acceptable conversion cost. This allows AI to continuously learn new population data to ensure that when the performance of the ads of an old target group declines, alternative new ads option is to be deployed to test and learn from the performance data.