Study.163.com (网易云课堂) is an e-learning platform which offers online courses by industry experts and educational institutions to help users acquire professional skills. Here is a case study of study.163.com.
- Market analysis
According to Baidu Index, most students of study.163.com are aged 20 to 39.
- Operational analysis
Study.163.com has a B2B2C business model. Its target users are tutors who produce learning resources and students who take these courses.
- Functional analysis
The major types of courses are data analysis, AI, technological development, design, and products & operations. These courses come in the form of books, articles, videos, etc.
- Keyword search and user experience
Every course comes with a tutor’s profile, other users’ comments and sometimes free trial lessons. To optimize user experience, the platform analyses users’ search history and suggests personalized recommendations of courses that users may be interested in. Yet there lacks a voice search function.