July 7th, 2020
The name of the show 乘风破浪的姐姐 Older Sister Who Brave the Winds and Waves, had been recently a very popular keyword in Chinese social media such as#Weibo and WeChat and Baidu.
The show arose a lot of discussion and positive influence among the 30+ years old Chinese women who said they feel resonate with the topic. Some said they feel more confident and OK to become beautiful being 30+, 40+, and 50+ years old.
As we see an increasingly aging population in China, perhaps there is no better time than NOW to introduce more "age diversity" in the entertainment, fashion, beauty, and media industry in China and globally.
To learn more about the show and its traction in Weibo, WeChat and live-streaming in Douyin, please watched our video here.