Chinese KOL 李佳琦 Austin’s 1st Public Speech

November 25th, 2019

李佳琦 Austin‘s 1st public speech on his secret to be a successful KOL.

Chinese KOL Austin (李佳琦) becomes well-known for trying numerous lipsticks on himself at Live Streaming. If you have a new kind of lipstick with 100,000 stocks, it normally takes 1-3 months to sell, but if you sell it in Austin’s Live Streaming, it may take only 1 day or even 15 mins.

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Austin gave his 1st public speech recently to share his secret to become a successful KOL:

  1. Language exploration Austin doesn’t have copywriting team, the funny phases he said at Live Streaming are all created by himself. He likes watching variety shows and ads to absorb the language. He also personalizes each product as a girl with different personalities to lead his followers to feel relevant with.

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  1. Teaching & Evaluation Austin teaches his fans beauty tips and how to use the products to the best. He would buy the latest items to try and evaluate them for his fans.

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  1. Columnization In the beginning of Live Streaming, Austin summerizes what items he will introduce to let his fans decide if continue to watch. He also has a habit to try 1-3 lipsticks at every Live Streaming which becomes his signature.