Douyin Challenge Report 2019
September 11th, 2019
Trends and tips for Chinese short video marketing by Red Digital Lab.
Douyin Challenge Report 2019 was published on April 2019, revealing important trends and successful #ShortVideoMarketing strategies.
Among all types of challenges, Super Challenges were the most popular. Their #AI make-up, red packet challenges and #AR interactive technologies attracted over 800 million participants.
According to the report, these are the three most important strategies to create successfully, high-traffic challenges: (1) creative titles e.g. attitude-based names like “#vivo is my logo” most effectively resonate with users; (2) user interaction, e.g. designing cool, beautiful or funny stickers to attract users’ participation, but brand names should not occupy too much space in stickers; (3) #KOL or #CelebrityMarketing, but businesses should ensure that KOLs have high traffic and quality fan bases.