Douyin Official Account White Paper

The #DouyinOfficialAccountWhitePaper 2019 was published in July this year, announcing important figures and trends that businesses should take note of.

Since the debut in June 2018, the number of official accounts has grown by 44.6 times by July 2019. In the past year, #shortvideos from official accounts, with 100 billion views, were amongst the ones with the highest traffic on Douyin.

Official accounts enable end-to-end customer experiences, bringing important values to enterprises: interactive and rich content that engages users, #customerrelationshipmanagement tools that help businesses understand user behavior and reach out to their fans, brand awareness, and conversion.

In the past year, the top active and highest growth official account were Xiaomi and Vivo respectively.