Got a headache for your new product launch?

Have you ever launched a product and struggled to acquire critical mass? Don’t worry, here’s how to acquire ‘seed users’ (种子用户).

1. Copywriting Use exaggerated titles and highlight your product’s unique selling point in the content. Make your content engaging to boost conversion and clickthrough rates. Don’t forget to measure performance and refine your copyrighting!
2. Campaigns Engage your first batch of users in marketing campaigns. For example, if the campaign goal is to increase the sign-up rate, users who invite 3 friends to sign up can be upgraded to be VIP for one year.

3. Optimization Lastly, collect feedback from users. Respond to complaints and tackle ‘bugs’ in your product.