December 18th, 2019
The E-commerce industry is the largest contributor to the in-feed ads in China. According to AdTracker’s investment index, the E-commerce industry has contributed over 27% of the in-feed ads in China in October 2019. The peak for e-commerce’s in-feed ads appeared in June and October, which is the promotion time at the early stage of “6.18” and “Double Eleven” shopping festival in China.
Among the top 5 media platform for Chinese e-commerce industry’s in-feed ads, news and comprehensive media are the dominant types, as the content integration shows the best effect on news information platforms. Toutiao (今日头条) and Baidu app are the top and second preferred media respectively for the e-commerce industry in China to put in-feed ads on, while other media are far behind.