January 22nd, 2020
With the Chinese new year coming very soon, JING liqueur has worked with Baidu (China's biggest search engine) to launch a marketing campaign for the festive season.
JING makes use of various marketing channels including:
Initial data shows that the JING liqueur related information has been shown on Baidu platform for over 9 million times. Number of visits to the official JING liqueur website exceeds 360 thousand, with 3 times daily traffic amount of last year. Only 10 days after the campaign launched, there’s over 30 news articles published on various media. It’s also widely shared among WeChat moments.