February 17th, 2020
Mainland China's online education for English teaching for teenagers achieved RMB20.33 billion market size in 2019. Online education for English teaching will continue to grow in particularly for the 3-4 tiers Mainland Chinese market.
Major Mainland Chinese education companies are leading the way to capture the market shares in the 3rd-4rd tiers cities in Mainland China. And the majority (40%) of the Chinese customers are heavily relying on wordofmouth.
Below are the top 5 channels of how Chinese customers got to know these Chinese educational giants due to their long history of operational experiences, branding, and creditability. 1st “family and relative referrals” 2nd Chinesewebsite and chinesesocialmedia accounts such as WeChat 3rd Offline Chinese educational tutorial stop 4rd: chinesesearchengine i.e. Baidu, 360searchengine 5th: TV
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