Parrot brings 60000 followers to a small hotel in China with Douyin (TikTok)?

How does the story begins? In the first 2 months after using Douyi to grow followers, the owner had tried everything he can from scenery to pretty women to funny jokes, but the result was not significant, until a clip showing their pet, a white parrot named “Little White”, which gained 19 million “likes” and brought 60 thousand followers. Since then, they focus on making funny clips featuring Little White’s interaction with people...Check out our video to learn more!

1. Timing: Pay attention to the timing of the video, good to post during lunch and after dinner when people are off work...
2. Video Content hacks:
3. Share "Trendy" video content
4. Key content + Daily : Key content takes few days to prepare, daily side hack content can take 1-2 hours to prepare
5. Video engagement hacks:
6. Gain alliance with other not competing accounts to share commenting and interaction and direct customer to the hotel
7. Point of interest: When users find their video, then the hotel "point of interest" location is shown.
8. Marketing hacks:
9. VIP member promotion to Douyin followers

Final takeaway: When one of your videos got you popular, it will then gradually spread to rest of the videos!

Finally, here is the ROI:

• With RMB20000-30000 Douyin advertising budget, the sales revenue of the peak season can be RMB300000 and above, while the low-peak season is RMB150000 and above, the ROI of the Douyin initiative is good.

After a series of effort, the owner said now 70% of the customers are coming from Douyin, turning the hotel into one of the hottest hotel.