If you want your website to run smoothly and without dramatically drop at Baidu ranking, you may pay attention to the followings:
- Review the link status
Calculate the daily average growth rate of your website and check where the source is from.
- Topic instead of keyword
Keyword density is outdated. Instead of scanning a specific keyword, the search algorithm now emphasis on LSI keywords. It’s enough to just use the specific keyword at the title and the algorithm can figure out the overall topic of the page.
- Original content
Create original content. Avoid using content from pseudo-original tools. The weight of being original may account for 30%-40% in Baidu search rankings.
- Diversified content types
Apart from text and graphic content, embedding short videos will get more search traffic for the website.
- Baidu search resources platform
Verify your website on the Baidu search resources platform, which would send you a notification when having issues.