October 2nd, 2019
Chinese content marketing gains the most recommendations from users, social media marketing yields the most repeat customers. Do you know what marketing strategy gives the highest conversion rate?
Internet celebrity (网红) marketing does. On average, Internet celebrities give a stunning 20% conversion rate, compared to the meager 0.37% of traditional e-commerce. Internet celebrities are genuine product users and potent influencers on Chinese social media. They can be your brand ambassadors, but sometimes they are owners of their brands.
Among all types of products and services, Chinese consumers are most interested in beauty, fashion, commodities, food and beverage recommendations from Internet celebrities.