Rise of "She" Economy

September 24th, 2019

Chinese Digital Marketing strategies by Red Digital Lab.

Females’ wants are unlimited, making them a high growth potential group of consumers. Here are their Customer Behaviour as well as marketing strategies that can precisely target convert female consumers under "she" economy.

  1. Emotional consumption: Females make impulsive purchases when they “like” something. If you sell a smartphone with MeiTu (美图) function, you are more likely to appeal to females.


  1. Personalization: Many female consumers wish to show their styles, so you can examine your customers’ interests and develop products that match their styles


  1. Autonomous: Female consumers nowadays pursue autonomy, many of whom have their membership cards at beauty centers or gyms (not their husbands’). In your products or services, treat female consumers as your target audience.