Six key functions of WeChat CRM

Many say that WeChat itself is a customer relationship management (CRM) tool. But how exactly can you make use of WeChat to manage customer relationships? Here are six key functions of WeChat CRM.

1. Customer management Through WeChat, you can obtain data about and communicate with your customers. You can then carry out customer segmentation, life cycle management, and information management.
2. Marketing management Direct messaging, customized menus and QR code scanning functions of WeChat have made permission and precision marketing possible. To optimize marketing results, however, it is recommended that you opt for pull marketing instead of push marketing.
3. WeChat Call Centre WeChat’s Call Centre can be used for customer support, sales calls or even invitations to marketing events.
4. Members’ portal On WeChat, you can design an HTML5 mobile web page that connects with WeChat’s customer management module to build a complete CRM system. To illustrate this, Chen Kun’s (陈坤) official account is a case in point.
5. Statistical report management Statistical reports on WeChat’s CRM enable you to analyze users’ subscription and unsubscription rates, geographical location and timing of interaction with your brand.
6. Dashboard management WeChat does not collect a lot of data about its users. But the bits and pieces of data together form the big data which is extremely valuable to your business.