Smart homes in the IOT era

October 8th, 2019

Benefits and marketing strategies by red digital lab.

When the Internet Of Things IOT becomes a commonly used term nowadays, the development of SmartHome and Smart Device are the prevailing trends. Here are the need and tips on the marketing of smart devices:

  1. New and secondhand property New flats developed in China are larger than ever, increasing the need to use smart devices like Xiaomi (小米) smart speakers to assist users at home. The value of a secondhand property can also be raised by the addition of smart devices.

Screenshot 2019-10-07 at 4.25.25 PM

  1. BigData Smart homes do not only benefit end-users but your business as well. When you have data about customer behavior, you can implement more precise marketing strategies for your target audience.
  2. Multiple marketing channels In terms of Chinese B2Bmarketing, you can invite enterprises to use your products in flats and offices.You can also do #B2Cmarketing to reach out the potential customers via retailing and distributorship.

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