Store operation at Mafengwo (马蜂窝)

Mafengwo (马蜂窝) is a travel website/app in China which started as a platform for users to share travel experience and has commercialized to attract travel agencies to sell travel related products there. Here’re some tips to operate an online store at Mafengwo:

1. Content Apart from special offers and products provided, the recommendation of destinations and theme-activities, e.g. autumn trip to see maple leaves, can attract users’ interest. Background of the travel agency, such as the establishment year, is also essential to gain customers’ trust.

2. Product title, graphics, and description Title and graphic affect the click-rate while details affect the conversion. The title needs to have keywords for users to catch the messages. Instead of using pictures from an online search, it’s always better to use your photo to stand out from others. Sharing of real experience and feelings are more preferable than plain description.

3. Review The most critical thing is to keep a good overall rating. Encourage users to give good ratings is more important than replying to bad reviews.