Tap into the home living of rising of the middle-class market in China

May 31st, 2020

Tap into the emergine Chinese middle-class population in interior design, home decor and lifestyle industry.


After covid19, with the rise of China middle class, more and more Chinese homeowners or renters realizes the fact that they need to stay or work at home more often than ever and flavors more towards interior design, home decor and lifestyle home accessories.

36kr released a report about investigating the new desires and needs on “residential living” among the new and rising middle-class population in China, especially after the covid 19, on what attitudes and desires towards home living had changed, what problems they are experiencing and what are the proposed solution.

The majority of the interviewed demographics are Chinese middle class who have kids in China. What they are not happy the most is the fundamental home structure. Sample effective survey size is 11670

There are 44.2% of the interviewed Chinese emerging middle class in China are not happy with their current interior residential design, how their home looks or want to redesign or redecorate it.

44.2% of the interviewed Chinese emerging middle class in China are not happy with their current #interiordesign #residential design or want to redesign or redecorate it. What they are NOT happy the most is the fundamental home structure. The percentage of the unhappy areas ranks follows:

1st Not happy - Kitchen (20.3%): 2nd Not happy - Living room (19.6%) 3rd Not happy - Bedroom (9.3%)

To download our full report, please click below to download the report. https://www.reddigitalacademy.com/wp-content/uploads/2020/06/Rise-of-middle-class-market-towards-interior-design-and-home-living-in-China-after-covid-19.pdf