The Chinese Silver Hair Market

October 9th, 2019

Golden opportunity and Chinese digital market tips by Red Digital Lab.

‘SilverHair’ consumers refer to smartphone users who are aged 45 or above. If you are looking to expand your customer base, they are a target group that you must not overlook.

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Currently, there are approximately 100 million Chinese silver hair consumers, most of which are from second-tier cities. According to MobTech’s report, areas of interest with the highest target group index are finance news and travel.

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To reach out to the silver hair market, here are some tips for what they are interested in: Karaoke and card game APP. Silver hair consumers like fun, so live streaming and game APPs potentially appeal to them. Another marketing tactic is to encourage group buying (团购) as these consumers are more likely to convert due to discounts.

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