The rise of Chinese Short Video platforms

Chinese Short Video platforms like Douyin (抖音) and KuaiShou (快手) have taken China by storm lately. Here are rising trends in these platforms that you must not miss:

From manual efforts to an algorithm Humans used to be the ones who analyzed Chinese User Behaviour and User Interests, and devise corresponding strategies, generate content and make recommendations that suit users’ interests.

Choosing the right platform There are many types of short video platforms, e.g. ones in which users simply browse for videos, platforms with traffic driven from other sites, etc. If you find that a short video platform can leverage the use of the Internet Of Things IOT with the use of Chinese Mobile APP, it could be a good platform to invest in.