TouTiao user behaviour report

September 29th, 2019

Report of China’s most popular integrated information platform.

If brands want to target the Chinese male Internet audiences, you can't miss TouTiao (今日头条). Here is a summary and analysis that you must not miss:


To begin with, TouTiao is the most popular integrated information platform in China. It now has a stunning 260 million monthly active users MAU, 120 million daily active users DAU and its users visit the site 12 times on average per day.

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TouTiao’s major users are male, who account for a larger composition and higher #TargetGroupIndex #TGI than females. However, it is worth noting that females from third-tier cities have higher TGI than their male counterparts.

Regarding users’ active periods, 12 pm and 9 pm remain the time with the highest traffic.

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