WeChat user interest report
October 21st, 2019
WeChat user interest report.
Want to know what WeChat official account which Chinese Users are interested in? Read on to find out the answer from Red Digital Lab.
- Fashion category: “Toxic” is a ChineseAPP (毒App), this WeChat Official Account has extraordinary views from sneaker fans among all fashion Wechat accounts, this APP has a Target Group Index (TGI) of 5.1.
- Wealth & investment category: Chinese users are concerned about wealth, in particular stocks and Chinese Real Estate investment. Snowball (雪球) and 股吧 are the popular WeChat official accounts in this category.
- News category: News APPs, e.g. TouTiao 今日头条 and Tencent News are the popular WeChat official accounts in this category.
