Weibo & TaoBao live streaming cooperation for influencer monetisation

Weibo announced on August 3rd that their e-commerce live streaming will connect with Taobao live streaming at the end of August. Influencers can have live streaming on Taobao and synchronize it to Weibo by binding accounts.

According to the official data, Weibo influencer accounts with over 100 thousand monthly viewership has reached 780,000. Among which, the number of accounts officially recognized as VIP influencer reached 59,000, which is an increase of 20,000 from last year. Weibo will support VIP influencer accounts to initiate paid live streaming or special live streaming aiming for targeted followers.

These strategies on Weibo live streaming will help Weibo’s influencers to have better means to make money through e-commerce.