Who should you target on Douyin?
September 22nd, 2019
Red Digital Lab’s report on a group of high growth potential ActiveUsers
Ocean Insights recently released a report on statistics about Douyin. Not surprisingly, the post-80s and 90s are the ones who bring the most traffic in the shortvideos, but their interests are not what you could expect…
If you examine the TargetGroupIndex TGI of Douyin’s users, you will find that maternity and child products have the second-highest index. So here is how you could optimize your Content Marketing by leveraging on this prevailing trend.
Vlog videos of family life Cute babies: a great EmbeddedMarketing opportunity. For example, baby toothbrush manufacturers can invite users to post relevant short videos on Douyin. Knowledge sharing: parenting-related topics.