our solution

our solution

Strategy


China market entry strategy

For companies who is the first time to enter the Greater China market, the first step is to define a proper China entry strategy.

  • Pre-market China market entry consulting
  • Pre-market China market entry regulations
  • Pre-market China e-commerce entry

Chinese industry, competitors & customers Insights Strategy

We provide research to help you learn more about your targeted Chinese audiences, your competitors and industry sector with the following services:

  • Define Chinese consumers persona
  • Chinese social media sentiment analysis
  • Online media sentiment analysis
  • Identify your biggest competitors in the Chinese e-commerce industry

Chinese Digital Marketing Strategy

We turn China market entry strategy, industry & Chinese customers’ insights into digital marketing strategy and actionable plan by identifying the most relevant and target driven channels to reach your Chinese audiences.

Creative & Development


User Experience Design & Development

We design bespoke user centric web & mobile application:

  • WeChat mini program
  • Chinese e-commerce development
  • Chinese website
  • Chinese landing page
  • Chinese mobile HTML5 (H5)
  • Mobile app development
  • Integrate WeChat APIs and JS SDK
  • Website mobile application localisation

Content Marketing

We create content marketing design from video marketing to infographics to tell your brand stories.

  • Chinese social media content design
  • Branded content design
  • Data visualisation and story telling

Digital Marketing


Chinese Social Media Marketing

We create chinese social media marketing & KOL strategy and execution that suits client’s industry, product and service.

  • WeChat strategy and management
  • Weibo strategy and management
  • Douyin (Titkok) strategy and management
  • Other Chinese social media channels: bilibili, zhihu, xiaohongshu

Chinese search marketing (SEO & SEM)

From Internal site audit, to internal and external Chinese SEO strategy, we develop holistic Chinese search marketing (SEO & SEM) solution to boost web & mobile traffic across all channels in the following channels:

  • Baidu
  • 360
  • Sogou
  • Toutiao
  • Zhihu
  • Huawei

Paid Advertising & Lead Generation

We design paid Chinese advertising & lead generation campaign to help client deliver marketing ROI with the following services:

  • Media planning and buying
  • Optimisation and execution
  • Targeted advertising placement
  • Retargeting and remarketing

Chinese influencer and collaboration Marketing

We helped clients to select and partner with the right Chinese influencer (KOL and KOC) and collaborator to deliver marketing ROI objective with the following services:

  • Identify right Chinese key influencer (KOL) and key influencing consumers (KOC)
  • Bridge partnership and collaboration between brands and collaborators

Technology


PaaS

  • AWS
  • Alibaba Cloud
  • Tencent Cloud

Back-end open source framework

  • Django
  • Express
  • Spring Boot

Front-end open source framework:

  • React
  • GatsbyJS
  • Vue

Open source machine learning library

  • TensorFlow
  • Pytorch

CMS

  • Contentful
  • Wordpress
  • Ghost
  • Strapi

CRM

  • Hubspot

E-commerce

  • Magento
  • Shopify

Analytics

  • Google Analytics
  • Baidu Analytics
  • Matomo
  • Kibana

Search engine

  • Apache Solr
  • Elasticsearch

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