Module 01
Chinese Social Media Strategy
WeChat, Xiaohongshu, Douyin and Weibo each play by different rules. This module covers how each platform works, what content performs, and how to build a plan that fits your brand and budget.
China Digital Marketing Training
China Digital Marketing Is Changing Fast.Expert-led training trusted by senior marketers at leading brands
5-Star
Rated by professionals
100%
Immediately applicable
B2C & B2B
Sectors covered
15+
Years China experience
China rewards the marketers who understand it properly. This training exists for professionals who want to be that person in their organisation.
You will leave able to build a credible China strategy, brief any agency with authority, and spot weak thinking before it wastes your budget.
Training Modules
What You Will Learn.
Every Platform That Matters in China.
Six focused modules. When you finish, you will not need to rely on an agency to tell you what is working, or what is not.
Module 02
KOL & Influencer Marketing in China
KOLs are not interchangeable. This module covers how to find the right ones for your category, what to put in a brief, how to negotiate fees, and what to actually measure once the campaign ends.
Module 03
China E-Commerce & Social Commerce
Tmall, JD.com, Douyin Shop and Xiaohongshu all work differently. This module covers store setup, product pages that convert, and how cross-border entry actually works for brands outside China.
Module 04
Chinese Content Marketing & Advertising
What works on Instagram will not land on Xiaohongshu. This module covers how Chinese audiences read content, what visuals they respond to, how paid ads work on WeChat and Douyin, and how to read your numbers properly.
Module 05
Chinese Live-Streaming & Short Video
Live-selling in China is not a gimmick. Brands are running daily streams and converting viewers in real time. This module covers how it works technically, what a good stream looks like, and where short video fits in your overall plan.
Module 06
China AI Marketing: DeepSeek, Doubao & Kimi
Most Western marketers have never heard of these tools. This module gives you hands-on time with DeepSeek, Doubao and Kimi so you can produce Chinese content for Xiaohongshu, WeChat and Douyin without needing a dedicated native team.
Client Results
In Their Own Words
Senior professionals across consumer brands, property, technology and manufacturing all walked in with the same problem, and left with the clarity to act on it.
Chinese Social Media Training
*****
A genuine game-changer. It not only gave me actionable strategies but also sparked new ideas I am now implementing in my company's strategy.
Global Social Media & Influencer Marketing Manager
Luxury & Anti-Aging Skincare Brand
Chinese Social Media Training
*****
It has not just expanded my knowledge, it has given me the confidence to make more informed, strategic decisions.
Partner, Head of Digital & Creative
Leading UK Property & Rural Consultancy
China E-Commerce Course
*****
The training provided a clear and practical understanding of the Chinese e-commerce landscape. I would highly recommend this to professionals wanting to strengthen their knowledge.
Senior Business Development Manager
China E-Commerce Platform
Chinese Social Media Training
*****
This training deepened my understanding of the ecosystem and enabled me to craft more purposeful, forward-thinking content strategies.
Senior Social Media & Content Executive
International Student Property Group
Digital Marketing Training for China
*****
This helped me kick-start our social media presence in China with renewed energy and ideas. A fantastic trainer. I gained a lot of hands-on experience.
Digital Marketer
Global IT & Software Consultancy
Chinese Digital Marketing Training
*****
Extremely practical, well-structured, and supported by rich case studies. The methods and tools can be directly applied to daily work, a highly valuable and rewarding learning experience.
Sales & Marketing Professional
Global Steel Manufacturer, China Division
Your Trainer
Sarah Yam
Chinese Digital Marketing Specialist | MA E-Marketing & Social Media
Few Western specialists have Sarah's depth of practical China experience. Over 15 years, she has guided marketing teams at Fortune 500 and FTSE 100 companies through a market that most agencies fundamentally misread. Her clients leave with a clear picture of where to focus and the confidence to act on it.
She holds an MA in E-Marketing and Social Media and has trained professionals across Europe, the US and Asia. Her standard for every session is straightforward: you should be able to act on what you have learned by the following morning.
Training Expertise
- Chinese digital marketing and social media strategy
- Using Chinese AI tools to get 10x more from your marketing time
- Chinese e-commerce and social commerce
- KOL and influencer marketing in China
- Chinese content marketing and advertising strategy
MA E-Marketing & Social Media15+ Years China ExperienceFortune 500 & FTSE 100 ClientsB2C & B2B Specialist
Enquire
Find the Right
Programme for Your Team
Tell us what you are working on and we will respond with an honest recommendation. Public programmes, private team workshops or a fully tailored engagement - we will help you find what fits.
- ★5-star rated by marketing professionals from Fortune 500, FTSE 100 and leading global organisations. Every session is kept intentionally small to maintain quality.
- ✓Fully bespoke training, designed around your organisation, industry, and strategic objectives.
Make an Enquiry
Sarah personally reviews every enquiry and responds within one working day.