When it comes to reframing and reengineering digital marketing strategies for the China B2B market, we had listed several key considerations below that businesses need to keep in mind.

Step 1) Re-frame your understanding about your target audiences in China

China is a huge, fast-moving, and dynamic market. What happened and the people you engaged with in the past few years may have changed, and may not be the same in the present moment. Therefore, it is important to reframe your understanding of the Chinese market to learn about the latest trends, such as your target audiences and competitor dynamics.

Step 2) Learn to adapt and leverage tech trend that enhances your digital marketing performance for China market

China has been driving tech innovation as the CPC sees strengthing in science and technology as a top priority for the country and to make its China economic growth to be more innovation-driven and self-reliance.
To learn more about China latest tech trend and how it impacts the development of digital marketing, we suggest you can also read other relevant and useful articles we had written for your reference:

• 2023 China Digital Marketing Trend - How ChatGPT & AI technology impact marketers? How does China respond to it?
• What is China's version of Metaverse and how marketers can leverage Metaverse to generate buzz in China?

Step 3) Re-strategize your China digital marketing strategies for 2023

Re-straegizing strategy is an important part of managing business in China, especially since China is a fast moving market and its digital and social media dynamics is also moving fast.

If you would like to get more support to re-strategize your China B2B digital marketing activities for 2023, we have below service offers that can support your China's business strategy.

• China B2B Digital Marketing reengineering Data Driven Consulting & Coaching offer
• China B2B Data Driven Digital Marketing Training Course offer

Creating more China B2B “Digital touchpoints”

For a country that value relationship and guanxi, the direct cold calling and random networking are usaully the least favored touch-points for B2B marketing in China.

China Internet ecosystem is very dynamic, complicated, and fast changing with multiple social media channels. Finding ways to expanding mulltiple, and optimizing digital touchpoints can enhance digital marketing ROI.

For example, before heading to exhibitions and conferences, what B2B marketers can create more “digital and personalized human to human touchpoints” to generate brand awareness and engage with potential B2B prospects.

If your B2B brands and companies are looking to reframe and reengineer to accelerate your China B2B Digital Marketing performance, contact us and let's chat, as we are very happy to guide you throughout the process and become your China Digital Marketing Partner!